An Aneurysm (AN-u-rism) is a balloon-like bulge in the wall of an artery or the heart muscle. This bulge can occur if the artery wall weakens. Pressure from blood moving through the artery or heart causes the weak area to bulge.
You see, global market is like a sea of opportunities where you can customize your strategies according to the regions you are targeting, and also mitigate the market risks over a larger area, in order to lessen their effect on your business.